A student presenter speaking with a guest next to an informational poster at WSU Vancouver
B.A. in Business Administration

Marketing Major

Drive Business Growth and Innovation With a Marketing Degree

The study of marketing involves understanding the changing needs of commerce and promotion while creating products and services to meet those needs. This broad and flexible field of business ranges from digital marketing, relationship marketing, and marketing research to advertising, branding, international business, and e-commerce.

The Bachelor of Arts in Business Administration with a major in marketing at WSU Vancouver prepares students for dynamic careers in competitive business environments. Because professional sales is the most common entry-level position for marketing majors, our integrated curriculum focuses heavily on professional sales, sales management, negotiations, and business-to-business marketing. Students collaborate with local business leaders on real-world projects, gaining the practical experience necessary to thrive after graduation.

Courses
Degree Requirements
Schedule
Take the next step
Email Address van.cb@wsu.edu
Phone (360) 546-9750
Two women collaborating and looking at a large desktop monitor in a WSU Vancouver computer lab

Plan Your Marketing Degree

Ready to align your academic goals with a professional future in business growth and brand strategy? Students pursuing the Bachelor of Arts in Business Administration with a Marketing major receive dedicated support to navigate upper-division requirements, internship options, and professional sales or digital marketing tracking. Connect with an academic coordinator to build a strategic graduation plan, manage your course loads, and ensure you meet all major benchmarks efficiently.

Schedule an Advising Appointment

About the Major

This flexible business program covers a comprehensive range of industry practices. Students explore pricing strategies, product introductions, retail management, and global distribution systems to build a versatile professional foundation.

Learning Objectives

The integrated curriculum at WSU Vancouver provides a broad overview of essential marketing topics. The nationally ranked Professional Sales program offers experiential learning opportunities to develop applied, relevant skills. The program emphasizes hands-on learning, including an opportunity to develop a complete marketing plan for a local business while working in a team with a mentor from the business community.

Core Skills Acquired

  • Advanced problem-solving and critical thinking
  • Data analysis and market research interpretation
  • Professional written and verbal communication
  • Strategic selling and business development

Career Fields

Graduates qualify for diverse roles across corporate, nonprofit, and agency settings, including:

  • Professional salesperson
  • Digital and social media marketer
  • Search Engine Optimization and Search Engine Marketing expert
  • E-commerce professional
  • Content marketer
  • Customer experience manager
  • Marketing analyst
  • Advertising professional
  • Product and brand manager
  • Retail sales manager